Opportunities for research in the broadcasting sector embrace both formal quantitative and more general descriptive approaches. This study mainly follows the latter course. Its predecessor Creative Industries found a large gap to be filled by showing how the distinctive properties of the arts and entertainment industries shape their industrial organization—the evolving nexus of contract arrangements and market structures. This book aims at the same synthesis for broadcasting. It also exploits the same strategy of developing its economic analysis at a relatively simple level, to provide access for readers interested in broadcasting=s operation but without more than introductory training in economics. Some attention is paid, however, to quantitative research projects of the student collaborators who are listed as collaborators in this volume.