Using Stated-Preference Questions to Investigate Variation in Willingness to Pay for Preserving Marble Monuments: Classical Heterogeneity and Random Parameters
The goal of this paper is three-fold: to estimate mean willingness to pay (WTP) for the preservation of these cultural resources, to determine the extent to which individual WTP varies, and to try to explain WTP variation as a function of individual characteristics such as age, income, gender, and ethnicity.