The report identifies, synthesizes, and interprets existing research on demographics, cultural consumer attitudes, museum diversity practices, and related topics. It is meant to help the museum field explore the future of museums in a “majority minority” society.
Long ago, arts organizations sought patrons primarily from among the rich and well educated, but for many decades they have sought to broaden their audiences. Museums, orchestras, dance companies, theaters, and community cultural centers try to involve a variety of people in the arts. They strive to attract a more racially and ethnically diverse group of people, those from a broader range of economic backgrounds, new immigrants, families and youth.
Chicago's cultural institutions attract millions of visitors every year. What is the connection between the city's major cultural organizations and its diverse population? This study draws upon data – ticket purchases, subscriptions, donor lists – from over 60 organizations to examine how these transactions are linked to the economic, racial, and ethnic data from the Census to provide neighborhood-by-neighborhood maps of participation patterns.
NORC Senior Survey Methodologist Vince Welch and NORC Graduate Research Assistant Yonghyun Kim
This presentation was the second of three workshops this quarter that looked at new research from one of the five competitive NEA research grants to examine and interpret data from the Survey of Public Participation in the Arts (conducted in 1982, 1992, 2002, and 2008).
CPC Executive Director Betty Farrell and Sociology Ph.D. Candidate Maria Medvedeva
This presentation provided an update on the American Association of Museums project titled, "Demographic Transformation and the Future of Museums: Trends and Implications." The report was finished and released in May 2010.