May 4, 2010 - 12:00pm to 1:30pm
Student Quiet Study Area, Harris School of Public Policy Studies
Kevin Giglinto, Vice President for Sales and Marketing, Chicago Symphony Orchestra Association
The role of the Arts Marketer has changed dramatically over the past decade. While the core elements of promotion and driving audience attendance remain, there is a new focus on patron research and data analysis to help guide strategic decisions as arts organizations navigate through a shifting landscape.
While the focus will be on practical examples from the Chicago Symphony Orchestra and Symphony Center Presents series, the talk will also include some examples from the New York Philharmonic, the MCA, Lyric Opera, Steppenwolf Theatre, The Boston Symphony and others. The talk will feature data from a national study of the top nine orchestras related to patron relationship management that is applicable across the board.