April 29, 2011 - 8:30am to 4:45pm
University of Chicago Gleacher Center
450 N. Cityfront Plaza Dr., Chicago, IL 60611
Room 200
CultureLab's Emerging Practice Seminar is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field. The 2011 seminar focused on:
- Uses of technology in audience engagement
- Revenue management and dynamic pricing
The discussion of each topic featured several case studies drawn from arts organizations from Chicago to Sydney. The day also included a lunchtime debate about the role of technology devices in theaters and concert halls, featuring Martha Lavey, Artistic Director of Steppenwolf Theatre Company, and Alan Brown, Principal at WolfBrown.
Morning Topic: Uses of Technology in Audience Engagement
Topic Introduction
by Tim Roberts, ARTS Australia
download the slides (PDF)
Layered Arts Experiences
Engaging audiences with real-time interpretive content
Presenter: Alan Brown, WolfBrown
download the slides (PDF)
Tweet Seats
Engaging audiences through Twitter inside and outside of venues
Presenter: Vicki Allpress Hill, The Audience Connection
download the slides (PDF)
Mobile Interaction: adding content and context
Engaging audiences and visitors through QR codes and mobile apps
Presenter: Ron Evans, Group of Minds
download the slides (PDF)
Uses of Foursquare and Other Geolocation Technologies
A study tracking 76 nonprofit theatres on Foursquare in the past year and a half, and several mini case studies
Presenter: Devon Smith, 24 Usable Hours
Innovative uses of blogging to engage audiences in new work
Presenter: Thomas Wickell, Marketing Director at Malmö Opera
Best practices in uses of video content to attract and engage audiences and visitors
Presenters: Linda Garrison, Director of Marketing & Communications at Steppenwolf Theatre, and Thomas Weitz, Digital Assets Manager at Steppenwolf Theatre
download the slides (PDF)
Lunch Topic: The role of Technology Devices in Theatres and Concert Halls
A live debate between Martha Lavey, Artistic Director of Steppenwolf Theatre Company, and Alan Brown, Principal, WolfBrown. Moderated by Roger Tomlinson, Associate of Baker Richards and Managing Director of Roger Tomlinson Limited.
As a field, we are grappling with serious issues surrounding the sanctity of the audience experience. What are the limitations of audience interaction and engagement during arts experiences? Are we undermining the art forms by inviting audience members to Tweet? Does art speak for itself, needing no mediation or embellishment, or should we provide audiences with more and more interpretive assistance, and allow them to photograph, remix and react in real-time?
Afternoon Topic: Revenue Management & Dynamic Pricing
Topic Introduction
by Tim Baker, Baker Richards
download the slides (PDF)
Chicago Symphony Orchestra revenue management case study
Presenters: Kevin Giglinto, Vice President for Sales and Marketing at the Chicago Symphony Orchestra, and Philippe Ravanas, Chairperson of the Arts, Entertainment and Media Management Department, Columbia College Chicago
download the slides (PDF)
Sydney Opera House Price Optimisation Project
Presenter: Tim Roberts, ARTS Australia
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Goodman Theatre – emerging thoughts on dynamic pricing
Presenter: Lori Kleinerman, Marketing & PR Director at Goodman Theatre
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Center Theatre Group and its use of audience zoning to maximize revenue
Presenter: Tim Baker, Baker Richards
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Auditorium Design & Its Ability to Affect Income
Presenter: Duncan Webb, Webb Management Services
download the slides (PDF)
Presenting Dynamic Pricing Online
Presenter: Debbie Richards, Baker Richards
For information, email Debbie Richards.