Consultants
Tim Baker, Baker Richards Consulting, Cambridge, England
Alan Brown, WolfBrown, San Francisco, California
Joe Kluger, WolfBrown, Philadelphia, Pennsylvania
Peter Linett, Slover Linett Strategies, Chicago, Illinois
Jennifer Novak-Leonard, WolfBrown, Chicago, Illinois
Debbie Richards, Baker Richards Consulting, Cambridge, England
Tim Roberts, Arts Australia, Syndey, Australia
Cheryl Slover-Linett, Slover Linett Strategies, Chicago, Illinois
Russell Willis Taylor, National Arts Strategies, Washington, DC
Roger Tomlinson, Roger Tomlinson Ltd., Cambridge, England
Duncan Webb, Webb Management Services New York, New York
Jerry Yoshitomi, Meaning Matters, Port Hueneme, California
Tim Baker — Baker Richards Consulting Ltd.
Tim Baker is a leading arts management consultant and the foremost authority on pricing and revenue management in the arts worldwide. His work includes consultative studies, business planning, major policy research and primary research, but his principal focus is on helping arts organizations realize greater artistic freedom through a more market-based approach - understanding, creating and communicating value, and thereby increasing self-sufficiency.
Tim has been developing his work in pricing research and strategy for more than two decades and his work spans the US, UK, Australasia and Continental Europe, as well as all areas of the sector - theatre, opera, music, dance, visual arts and visitor attractions.
Prior to his consultancy career, Tim spent seven years as Marketing Director of the Scottish Chamber Orchestra, before which he was Head of Marketing at the London Symphony Orchestra. At the start of his career he worked for Festivals and an Arts Centre following a degree in Social Policy and Administration, from the University of Kent.
Tim is the author of classical music marketing book, STOP REINVENTING THE WHEEL, published by the Association of British Orchestras. He was Chair of the Arts Marketing Association (AMA) for three years and a Board member of both the AMA and Britten Sinfonia for six years. Tim is a regular lecturer and speaker at conferences, most recently in Australia, Poland, Portugal, New Zealand, Spain and the US. A french horn player for many years, Tim has recently taken up the trumpet and is a devotee of Scandinavian jazz.
Alan Brown — WolfBrown
Alan Brown is a leading researcher and management consultant in the nonprofit arts industry. His work focuses on understanding consumer demand for cultural experiences and helping cultural institutions, foundations and agencies see new opportunities, make informed decisions and respond to changing conditions. His studies have introduced new vocabulary to the lexicon of cultural participation and propelled the field towards a clearer view of the rapidly changing cultural landscape.
For 2010-11, Alan’s work will follow several veins. He is leading several multi-year evaluation and assessment projects funded by the Doris Duke Charitable Foundation, including the Creative Campus Innovations Grant Program administered by the Association of Performing Arts Presenters, Dance/USA’s Engaging Dance Audiences program, and Nonprofit Finance Fund’s Leading for the Future initiative. His work on assessing the intrinsic impacts of arts experiences continues to expand and evolve, most recently with the Liverpool Arts Regeneration Consortium in the U.K., which has commissioned a year-long impact assessment pilot program. In January 2010, Alan kicked off a major study of jazz audiences led by Jazz Arts Group of Columbus, Ohio, and a consortium of jazz presenters across the U.S. (also funded by Duke). During the 2010-11 season, he will be assisting the New World Symphony in evaluating several exciting new concert formats in advance of the opening of their new groundbreaking new concert hall designed by Frank Gehry.
Another focus of Alan’s work is developing measurement systems that communities can use to reliably and repeatedly track levels of public engagement in culture, including the Philadelphia Cultural Engagement Index. With Dr. Dennie Palmer Wolf, he plans to continue developing new approaches to measuring the ‘creative capital’ of children, families, workers and whole communities.
Customer segmentation remains a major thrust of Alan’s work, with recent studies for the Philadelphia Orchestra, Steppenwolf, Welsh National Opera, Pacific Symphony, South Coast Rep and the Major University Presenters consortium. He is presently working with other consultants to develop the next generation of marketing databases for the arts industry that will incorporate survey data as well as transaction data.
Alan serves in a volunteer capacity on the Research Advisory Council of the League of American Orchestras, and has served on the organizing committee of the National Arts Marketing Project annual conference since its inception. He speaks frequently at conferences in the U.S. and overseas.
Prior to his consulting career, Alan served for five years as Executive Director of the Ann Arbor Summer Festival, where he presented Ella Fitzgerald, Sarah Vaughn and many other artists. He holds three degrees from the University of Michigan: a Master of Business Administration, a Master of Music in Arts Administration and a Bachelor of Musical Arts in vocal performance. Alan makes his home in San Francisco with a yellow Labrador Retriever named Golden Brown.
Joe Kluger — WolfBrown
Joe Kluger has 30 years of experience as a nonprofit executive and consultant in strategic planning, financial analysis, collaborative alliances, facilities development, fund raising, and leadership development for museums, theaters, performing arts centers, educational institutions, opera companies, and symphony orchestras. Prior to his consulting career, Joe worked in symphony orchestra management, most recently as President of The Philadelphia Orchestra Association (1989-2005), where he helped develop the Kimmel Center for the Performing Arts and raised over $130 million for endowment. He is also an internationally recognized expert in the use of technology to accomplish strategic objectives in the arts and provides advice in this area to organizations such as the League of American Orchestras and OPERA America and their members.
Joe currently serves on the Board of Overseers of the Curtis Institute of Music, the Boards of the Marian Anderson Award and the National Philanthropic Trust, and is Chair of Philadelphia Mayor Nutter’s Culture Advisory Council. He began his professional career at the New York Philharmonic, following receipt of a M.A. in Arts Administration from N.Y.U. and a B.A. in Music from Trinity College in Hartford. He has also participated in the Senior Executive Leadership Program of NTL Institute, the Wharton Fellows Master Class on Merger, Acquisition & Renewal, and the Executive Coaching Workshop at The Wharton School of the University of Pennsylvania. As an executive coach in the arts, he is qualified to administer Level B psychological assessment instruments. He is also a frequent guest lecturer on leadership and arts administration at the graduate and undergraduate level at Wharton, Penn, NYU, and Drexel.
Peter Linett — Slover Linett Strategies
Peter Linett has been a partner at Slover Linett Strategies since 1999, during which time he has become a thought partner to museums, arts organizations, and other cultural organizations that want to understand their audiences and develop innovative strategies for engaging them. Peter’s work focuses on art and science museums, classical music, and other sectors where the conventions of presentation are changing along with audience needs and expectations.
Peter is Associate Editor for Theory and Practice of Curator: The Museum Journal, a peer-refereed journal of scholarship and practice founded in 1958 at the American Museum of Natural History. His articles and reviews have appeared in its pages and in Museum, Museum Views, and the Wall Street Journal.
Peter is also a Research Affiliate at the Cultural Policy Center at the University of Chicago, where he helped develop a multi-year study of the effects of the boom in facilities investment by cultural organizations. During the winter and spring semesters of the 2010 academic year, he was a Visiting Associate at the Center on a part-time basis.
Peter is currently developing Culture Kettle, a nonprofit incubator and think-tank fostering innovation in the public presentation of the arts and sciences. He serves on the national advisory council for the Center for the Future of Museums at the American Association of Museums (AAM).
He speaks regularly at conferences and for five years led a “book club” interview and discussion panel at AAM’s annual meeting. (The 2009 book club in Philadelphia featured Crowdsourcing author Jeff Howe of Wired magazine and cultural columnist Maggie Jackson of the Boston Globe.) Peter was an invited speaker at the University of Victoria on the legacy of museum scholar Stephen Weil, and has lectured at the Art Institute of Chicago and the University of Chicago.
Other conference appearances have included a talk on innovation at the Art Museum Partnership’s Directors Forum in New York and a presentation of cross-cultural dance attendance research to the National Arts Marketing Project conference in Houston.
A magna cum laude graduate of Yale University, Peter pursued graduate work in philosophical aesthetics at the University of Chicago.
Jennifer Novak-Leonard — WolfBrown
Jennifer Novak-Leonard is a Senior Consultant with WolfBrown (www.wolfbrown.com), a leading research and management consultancy for arts and culture. She specializes in evaluation and research — specifically innovative measurement systems to understand cultural participation, and the personal and public value derived from of those experiences. Her work often lies at the nexus between arts, culture and public policy.
Jennifer is the lead author on a forthcoming monograph for the National Endowment for the Arts (publication expected Fall 2010), which considers a more holistic view of ‘arts participation’ and explores relationships between the multiple modes (attendance, personal participation and media-based participation) of participation measured in the Survey of Public Participation in the Arts. Jennifer is co-author, with Alan Brown, of the recent WolfBrown reports Assessing the Intrinsic Impacts of a Live Performance (2007) and Cultural Engagement in California's Inland Regions (2008), commissioned by The James Irvine Foundation. She is also co-author of Arts and Culture in the Metropolis: Strategies for Sustainability (RAND, 2007) and a contributor to Gifts of the Muse: Reframing the Debate about the Benefits of the Arts (RAND, 2004).
Jennifer is completing her PhD at the RAND Graduate School, where she specializes in cultural and immigration policy. She has received multiple dissertation awards for her immigration research, including from the National Institutes of Health. Jennifer received a master's degree, with honors, in public policy from the University of Chicago, and earned BAs in art history and international relations from the University of North Carolina - Chapel Hill.
Debbie Richards — Baker Richards Consulting Ltd.
Debbie co-founded Baker Richards with Tim Baker in 2003 and is passionate about helping cultural organisations improve their financial sustainability, resulting in greater freedom for organisations to pursue their artistic visions. She leads on a wide range of projects including business performance analysis, options appraisals, marketing strategies, primary research and pricing reviews.
Debbie developed her entrepreneurial approach while working at, and then managing, Creation Theatre Company, which sells up to 50,000 tickets a year for site-specific theatre without any regular government subsidy. She also worked as Marketing Manager for a performing arts centre and a touring theatre company.
Debbie was the youngest-ever elected board member of UK industry body the Arts Marketing Association and regularly delivers training and speaks at conferences.
Tim Roberts – ARTS Australia
ARTS Australia is a Marketing Consultancy headed by Tim Roberts and has undertaken ticketing and marketing projects for venue, organisation and government clients throughout Australia, New Zealand, USA, Singapore, Hong Kong, Malaysia, South Africa, Turkey and Great Britain. Specifically, Tim offers:
- Extensive experience internationally regarding best practice in leisure ticketing, membership, fundraising and arts marketing - specialising in CRM and audience development and analysis.
- Detailed knowledge of a broad range of ticketing, CRM, membership, fund-raising and database software, in particular the implementation in the online environment.
- A strong theoretical foundation in marketing combined with a thorough practical grounding in Information Technology and Telecommunications.
Tim lectures regularly and has presented at many conferences in Australia and internationally on issues surrounding ticketing, arts and online marketing. In 2006 Tim co-authored, with Roger Tomlinson, an Australian version of FULL HOUSE: Turning Data into Audiences for the Australia Council for the Arts. Following this, Tim and Roger were commissioned by Creative New Zealand for a New Zealand version of the book with local contributions by Vicki Allpress.
Education: After working in theatres in Perth and London for ten years on a casual basis, Tim completed a Bachelor of Arts majoring in Arts Management in 1990 followed in 1992 by a Graduate Diploma of Business majoring in Marketing. Tim subsequently lectured in ‘Management Principles’ for the School of Public Relations, Edith Cowan University and ‘Marketing’ for the School of Arts Management at the West Australian Academy of the Performing Arts (WAAPA). Tim is a regular guest lecturer at WAAPA for Arts Management and has undertaken residencies at both WAAPA and LASALLE-SIA College of the Arts in Singapore. Tim has presented the Relationship Marketing module for the Australian Institute of Music Sydney Opera House Master of Arts Management degree from 2007 and ongoing.
Cheryl Slover-Linett — Slover Linett Strategies
Cheryl Slover-Linett founded Slover Linett Strategies in 1997 and has led its growth into one of the most respected audience research firms in the culture and education sectors. She has built long-term relationships with renowned institutions such as the Chicago Symphony Orchestra, the Philadelphia Orchestra, and the University of Chicago, and has become a trusted conduit to minds and hearts of audiences for these and other leading organizations. In the twelve years since Cheryl founded the firm, she has designed and led hundreds of strategic audience and market research studies and evaluations.
Cheryl speaks frequently at nonprofit conferences and has presented research findings to the Council for Advancement and Support of Education (CASE), the League of American Orchestras, the American Association of Museums, the Visitor Studies Association, and the National Arts Marketing Project.
Cheryl serves on the advisory council of Mass Audubon’s Visual Arts Center in Canton, Massachusetts and on the board of directors of the Geneva Foundation in Chicago. She recently helped launch Lead Feather, a nonprofit that uses Native American traditions to foster environmental leadership and connectedness.
Prior to forming Slover Linett, Cheryl held marketing positions at United Airlines in Chicago, at a Madrid-based subsidiary of Heineken, and at Broad Inc. in Los Angeles. Conversant in Spanish, she has lived and worked in Spain, Mexico, Turkey and the Netherlands.
Cheryl earned an MBA from UCLA's Anderson School, where she was also an international management fellow at the Center for International Business and Education Research (CIBER). She earned her B.A. in economics from Yale University.
Russell Willis Taylor — National Arts Strategies
Russell Willis Taylor, President and CEO of National Arts Strategies since January 2001, has extensive senior experience in strategic business planning, financial analysis and planning, and all areas of operational management. Educated in England and America, she served as director of development for the Chicago Museum of Contemporary Art before returning to England in 1985 at the invitation of the English National Opera (ENO) to establish the Company's first fund-raising department. During this time, she also lectured extensively at graduate programs of arts and business management throughout Britain. From 1997 to 2001, she rejoined the ENO as executive director.
Mrs. Taylor has held a wide range of managerial and Board posts in the commercial and nonprofit sectors including the advertising agency DMBB; head of corporate relations at Stoll Moss; director of The Arts Foundation; special advisor to the Heritage Board, Singapore; chief executive of Year of Opera and Music Theatre (1997); judge for Creative Britons; and lecturer on business issues and arts administration. She received the Garrett Award for an outstanding contribution to the arts in Britain, the only American to be recognized in this way, and served on the boards of A&B (Arts and Business), Cambridge Arts Theatre, Arts Research Digest, and Society of London Theatre. Currently serving on the advisory boards of The University Musical Society of the University of Michigan, Salzburg Global Seminar, The Curtis Institute, and the Center for Nonprofit Excellence in Charlottesville, Mrs. Taylor is a Fellow of the Royal Society of Arts.
Roger Tomlinson – Roger Tomlinson Ltd.
Roger is one of Britain's leading arts consultants and works in the UK, Europe, Australia and New Zealand, and the US. He has recently been leading development work on integrated ticketing portals and the deployment of new technologies for e-marketing and enhanced customer relationship management.
A leading industry figure, Roger served on the TMA Marketing Committee for many years and was Chairman of the Arts Marketing Association from 1996 to 1998, on whose Board he served until 2002. He is a Board member of the Hoffnung Trust and, until recently, of INTIX, the international ticketing organization for Box Office professionals. He is also well known for his publications including FULL HOUSE: Turning Data into Audiences, published by the Australia Council and Creative New Zealand (with Tim Roberts & Vicki Allpress), BOXING CLEVER and the BOX OFFICE MARKETING GUIDES, and DEVELOPING AND MANAGING WEBSITES, (the latter also with Vicki Allpress) all<image002.jpg>published by Arts Council England. Roger also wrote JOBWATCH, a guide to successful equal opportunities recruitment for arts marketing posts, and the DATA PROTECTION GUIDE, published by the Arts Marketing Association.
Prior to becoming a consultant, Roger was an arts marketer, a venue manager, gallery organizer, theatrical producer, film theatre programmer, festival organizer, concert hall program planner, and funding body officer as well as a consultant, trainer, seminar leader and conference organizer. He started his career in marketing at the Victoria Theatre Stoke-on-Trent, the Leeds Playhouse and the Royal Shakespeare Company in Stratford-upon-Avon. He set up and opened the Aberystwyth Arts Centre as Chief Executive for its first three years, before moving to set up and run Theatr Clwyd in North Wales for seven years. Roger then joined the Welsh Arts Council as Drama Director, responsible for drama and dance, touring, training and marketing. He was specially trained in accountancy and insolvency practice and developed skills in human resources and training in order to develop training programs, introduce appraisals and job evaluation and carry out training needs analysis.
He founded A.R.T.S., the independent research and consultancy practice, in 1988 and carried out numerous feasibility studies and economic impact analyses; developed cultural strategies; prepared business plans, researched and developed training provision; researched into customer behavior; developed market analysis and mapping techniques; researched and developed audience development agencies and prepared capital development strategies. He worked with governments, Arts Councils, local authorities, regional arts boards, arts organizations, trusts and foundations.
Roger has worked as a trainer on Board development, management, marketing, quality, and customer relations. He has devised numerous training courses, including the annual Druidstone and Advanced Marketing week-long courses for the TMA. Roger is regarded as the leading expert in the application of new technologies to the arts. He regularly trains abroad, especially on audience development and future strategies for marketing using new media.
In 2009 INTIX gave Roger their 'Patricia G Spira Lifetime Achievement Award' at their annual awards ceremony. The award is for a professional in the ticketing industry who has contributed throughout their career. Roger regularly works with arts organizations on tendering for, selecting and commissioning new ticketing and marketing systems, and developing and optimising websites and implementing new technologies.
He is a Senior Consultant with Baker-Richards and an associate of ACT Consultant Services, where he was a partner until April 2010. His own practice includes The Ticketing Institute.
Duncan Webb — Webb Management Services
Duncan M. Webb founded Webb Management Services, Inc. to provide management consulting services to the arts and cultural industries. The firm has now successfully completed nearly 250 consulting assignments for the development of facilities and districts, and for the advancement of cultural organizations.
Webb’s career in the arts began onstage as a lovesick maiden in a 1969 production of Gilbert and Sullivan’s Patience. After college, he became a banker, spending seven years in commercial lending and international finance. In 1986, after many years of volunteer work in the arts, he came into the field as a producer of experimental, industrial and commercial theatre, with such credits as the Canadian premieres of Changing Bodies, Children of a Lesser God, Blood Brothers, Orphans, Marshall Bravestarr and Barbie and the Rockers. He also developed marketing and sponsorship programs for the Canadian premiere of Les Miserables.
In 1989, Webb joined Theatre Projects Consultants as a management consultant, writing feasibility studies for a range of performing arts facilities and ultimately becoming the general manager of the North American practice of this theatre consulting firm. He then spent two additional years at AMS Planning and Research, doing similar work before starting Webb Management Services in March 1997.
A Certified Management Consultant (CMC), Webb has been an active speaker and published writer on arts management and the development, operation and financing of arts facilities. In January 2005, Webb’s book “Running Theaters: Best Practices for Managers and Leaders” was published, the first book ever written on the management of performing arts facilities. He is also a professor in New York University’s Graduate Program in Performing Arts Administration, where he teaches Finance and Planning for the Performing Arts and Principles & Practices of Performing Arts Administration.
Duncan has a bachelor’s degree in Economics from the University of Western Ontario and a master’s degree in Business Administration from the University of Toronto. He currently lives in New York City with his wife and two children.
Jerry Yoshitomi — Meaning Matters
Jerry Yoshitomi is an independent cultural facilitator/consultant engaged by foundations, public arts agencies, and arts organizations to research and provoke innovative new practices. Over ten thousand arts professionals, artists, and arts organizations in the United States, Canada, Australia, and New Zealand have successfully implemented methods from his writings and workshops to increase attendance, as well as earned and contributed income. Jerry was lead consultant on information and network strategies for LINC—Leveraging Investments in Creativity—a national initiative to improve the lives/conditions of artists. He is the facilitator for a collaborative of Performing Arts Presenters at major research universities and served as facilitator for the START (State Arts Agency) Initiative of the Wallace Foundation, managed by Arts Midwest. Mr. Yoshitomi also chaired the National Task Force on Presenting and Touring the Performing Arts, resulting in the 1989 seminal report, An American Dialogue. He chaired three panels at the National Endowment for the Arts, served four years on the California Arts Council, was treasurer of the Music Center of Los Angeles County, and was the executive director of the Japanese American Cultural and Community Center in Los Angeles. Jerry is also a member of the planning committee for the National Arts Marketing Project Conference.