CultureLab's Emerging Practice Seminar is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field. The 2011 seminar focused on:
Kevin Giglinto, Vice President for Sales and Marketing, Chicago Symphony Orchestra Association
The role of the Arts Marketer has changed dramatically over the past decade. While the core elements of promotion and driving audience attendance remain, there is a new focus on patron research and data analysis to help guide strategic decisions as arts organizations navigate through a shifting landscape.